Developing 3D images of packaging for a product with unique characteristics: combining the useful with the healthy
3D packaging for vitamin supplements
Amino acids are the building blocks of all proteins, substances that perform various bodily functions. The body has 20 different amino acids in its proteins, but the human body cannot produce some of them, and they must be supplied through the diet. Those that need to be obtained through food and supplementation are called essential amino acids. Amino Greens has been specially developed to meet this need in a balanced way.
I worked on the art direction and production of a series of images used in advertising materials for Essential Nutrition's Amino Green product. My work involved developing the minimalist concept, modeling, texturing, and rendering the images.
Project
Outcome
Key Points
I was responsible for the art direction and production of a series of images for Essential Nutrition's Amino Green advertising materials. The aim was to faithfully reproduce the supplement's packaging with photorealistic quality. The material produced is now used on the company's website across several countries.
What I Learned
The biggest challenge in reproducing real-world products in CGI is matching the complexity of reality. However, the control over the result is immensely greater than with studio photography.
