Beautiful, charismatic, agile, and sensitive: how to develop a 3D character that captivates a demanding audience

3D character for advertising campaign for educational courses

I developed the character Gau, the avatar of "Grau Técnico," a company that is part of Grupo Grau Educacional, used in the advertising campaign for the technical courses of Grupo Grau Educacional. The character is stylized and carries traits common to most Brazilians, as well as being extremely charismatic.

In addition to modeling, texturing, rigging, and animations, I was also responsible for lighting and rendering various animations. Besides the character, I also modeled some different costumes and assets. When I started working on the project, the character's concept had already been defined and approved.

The Client

Grau Educacional is an educational institution that, in just 10 years, has become present throughout Brazil, with more than 100 units, making it the largest network of private technical schools in the country.

What I Did

3D Modeling, Texturing, Rigging, Animations, Lighting, Rendering, and Composition.

Tools I Used

Autodesk Maya / Maxon ZBrush / Marvelous Designer / Autodesk Arnold Render / Adobe After Effects

Project
Outcome

Key Points

I developed the character modeling following the original concept approved by the agency and the client. I was also responsible for character rigging, animation, rendering, and compositing of the final video.

What I Learned

The technical challenge of modeling, rigging, and animating a character is always high. Time constraints added complexity.

← Previous Project

DryUp JK Iguatemi Mall

Next Project →