Dynamic and fun animations: the best way to sell an idea
Video creation to advertise the card machine
A few years ago, the Brazilian market did not have many options for small companies to charge their customers in physical stores. Moip, then a company focused on online payment and payment solutions, decided to act in this segment. I was hired to create a series of videos to promote the solutions offered by the company.
This video is about the Card Machine. The video is dynamic, and the animations reflect the brand's spirit. I worked from the concept of the signature to the final composition. I also created the script for the animation, duly written after discussions with the company's marketing department.
Project
Outcome
Key Points
Working with clients in the financial sector is something I have done before. However, despite the client belonging to a conservative segment, I had never worked with a company so open to new ideas. That creative freedom came with responsibility.
What I Learned
I learned to translate technical concepts to a non-tech-savvy audience, refining both the script and visual metaphors several times.
