Perspective and depth: modern iconography for a multimedia technology company
Corporate identity development for a multimedia company
One of the most powerful things when working with design is the ability to use abstractions and visual metaphors to tell compelling stories about a brand. In this work, I used the idea of perspective. More specifically, the point of view of the audience in a movie theater.
I created the corporate identity for the company Pix AV from São Paulo. The brand idea is highly inspired by the human perspective in movie theaters. They specialize in audio and video and do multimedia environment implementation.
Project outcome
Key Points
I created the corporate identity for Pix AV, a company specializing in audio and video implementation of multimedia environments. The brand concept is based on perspective distortion from the viewer's point of view of a movie screen, combined with the idea of depth and immersion.
What I Learned
The main learning was balancing abstraction with message clarity when using perspective and spatial metaphors.