A global platform to provide specialized analytics and reports to assist soccer clubs in making decisions
Visual development of a global marketplace and reporting platform for soccer clubs
Founded in 2018, xG was born to answer a demand from the professional soccer market for data analytics on players and opponents to help decision-making. The company started its journey with a client from the French second division. xG helped the club move up to the first division using data analytics. In 2019, the company increased its client base and surveyed many problems faced by soccer clubs. From this survey, the company proposed a disruptive horizontal solution as an answer to the concerns of the professional soccer world: a marketplace. My job as UX/UI leader was to translate the wishes and expectations of the company's managers into tangible concepts and interactions.
For this, a considerable amount of interface and interaction studies were developed, besides different personas, keeping in mind the different types of users that the platform could serve. My work also involved interviews with potential users and usability tests, besides developing the entire Design System used in the platform. The work was developed remotely since I started working for the company when I was already living in Austria.
Project
Outcome
Key Points
I was the leader of the Design and User Experience team that planned and developed a global platform for data analytics in soccer. My job was to translate the managers' expectations into tangible concepts, interactions, and a cohesive Design System.
What I Learned
This work challenged both my technical and management skills. I had to balance diverse stakeholder demands while keeping solutions plausible and user-friendly.
