The challenge of reproducing a product of excellence in quality in a realistic way
Video for the global launch of the watch
Hamilton has a marketing strategy to supply watches to actors in action movies and has been doing so for several decades. I created a video for the world premiere of the Hamilton Khaki Belowzero watch that was shown in several Brazilian movie theaters. In the movie "Predators" (2010) by Nimród Antal, Adrien Brody wears a Hamilton Khaki Belowzero.
I was responsible for developing the promotional video broadcast before the movie screenings. I produced the whole piece in record time: only four days, with two more for adjustments.
Project
Outcome
Key Points
This job was one of the first international jobs I had the chance to work on, even though it was from Brazil. I worked with a local advertising agency, which intermediated the initial conversations. The final approval was made with the company in Switzerland, and they really liked the result.
What I Learned
Working under pressure and with a super short deadline is common in advertising. This case was incredibly complex, but I delivered with excellent quality.
