Packaging design for a Natura product line, a company whose identity is respect for nature
Packaging design for one of Brazil's most iconic brands
Made from Amazonian bioactives, Natura Ekos bar soaps needed a new packaging concept that would set them apart and enhance the care rituals they each offer—creamy, exfoliating, refreshing—providing multisensory experiences while also conveying, on the boxes, the story of Ekos' soap-making and its connection with Amazonian communities. The Natura Ekos Soaps product line has four products.
Inspired by indigenous art, four distinctive patterns were created to differentiate the soaps and emphasize the power and characteristics of each product: 100% plant-based, free from animal fats, and made with sustainably extracted oils from the Amazon, contributing to the preservation of the rainforest. Besides the packaging, I also developed several pieces for various other media.
Project
Outcome
Key Points
I worked on developing a series of packages for a line of products from the Natura company, whose main identity and vision is preserving nature and conscious, sustainable extraction. The result was packaging with a wealth of detail and, at the same time, products that were easy to identify.
What I Learned
The project involved in-depth research on indigenous art, its designs, and their meanings so that we could develop graphics that would illustrate the packaging in a way that makes them desirable as gifts, carry the entire narrative that Ekos conveys through its soap-making.
