A strong brand with classic inspiration and modern lines
Brand development and various graphic materials
I developed the new identity for RD Caixas Automotivas (RD Automotive Speakers), a company based in São Paulo, Brazil, specializing in creating automotive speakers and custom sound systems for automobiles.
Besides the institutional brand, a visual identity manual, and institutional stationery, I also created the identity for the company's social networks, as well as the new facade of the store.
Project
Outcome
Key Points
During most of my career, I have worked with large and multinational companies, agencies, and production companies. However, my direct clients, in most cases, were small or medium-sized companies, as is the case with RD Caixas Automotivas. I played the role that advertising and design agencies do, but which these companies would never be able to afford.
What I Learned
The central learning in the case of RD Caixas Automotivas was the same found in several other projects, clients, and industries: explaining certain concepts and reassuring the client. Making them trust me and my creative direction was the most significant learning challenge.
