Using 3D as an alternative to traditional photography to present a product known for its excellence and elegance
Ultra-realistic 3D to present a product in an elegant way
Computer graphics are a powerful tool to improve marketing communications with accuracy, versatility, efficiency, and flexibility when generating product images. The level of control over every detail of the presentation outweighs the complexity of modeling, texturing, and rendering a product, but it is definitely worth it.
My objective in this job was to produce trendy product images, complete with the ideal ambiance and a cool vibe. As this is a product line, each item was showcased with a decorated drink, always considering one of the key features of each product's identity: its color.
Project
Outcome
Key Points
I created a series of CG images to showcase Tanqueray's products in a sophisticated and stylish manner. The goal was to capture the brand's premium positioning through carefully crafted lighting and composition.
What I Learned
This is the kind of work I have done a lot during my career. The challenge of digitally reproducing a detailed real-world product always excites me!
