A brand full of symbolism for a restaurant that specializes in one of Brazilians' passions: barbecue
Brand redesign for a Brazilian barbecue restaurant
No matter where they live, anyone in Brazil knows and loves barbecue. The state with the most famous barbecue in Brazil is Rio Grande do Sul, one of the country's largest states in the extreme South. The Tramontana Grill steakhouse has the proposal to bring a little of the gaucho barbecue tradition to São Paulo. I was hired to help the restaurant modernize its image and improve its communication.
I was responsible for the brand redesign when the restaurant was looking to modernize and expand its facilities. The brand is based on some of the most potent and compelling symbols suggested by the restaurant's owner, who is also from the South of Brazil. Besides redesigning the restaurant's identity, I also developed a series of content for the company's social networks.
Project
Outcome
Key Points
I was responsible for the brand redesign of Tramontana Grill, a restaurant specializing in Brazilian barbecue. I worked on the redesign when the restaurant was modernizing and expanding its facilities. My work contributed to improving the company's image among its audience.
What I Learned
Once again, I worked with the food industry—this time, a restaurant specializing in one of Brazil's most popular cuisines. It was an exciting process.
